Start out with a clear idea of your persuasive speech's objective. Your call to action. What do you want your audience to do as a result of your speech. Condense it into a single sentence. Keep this in mind throughout.

Write a preliminary call to action, specifically asking your target market to do what you want them to do. Be precise as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the journey of considering your product.

Prepare three solid arguments why they should do what you want. Start by brainstorming 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.

You now know where you want your target audience to go and why from your outlook.

Now pause and consider more carefully about your audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a judgment to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will compel the way they hear what you have to say.

You've already identified what you have to say, the intention here is to understand how best to say it, so your target market hears what you have to say. You may note the importance of your arguments one way, they may another. If there is a difference, consider re-ranking yours.

Now for each major point on your list, come up with an anecdote or story to paint how or why this would be essential to your crowd. These stories will become the body of your persuasive speech. When you have three good stories, one for each important point you need to consider how to tie them together. How to turn from one point to the next.

Finally, now that you have a series of three stories, each of which elucidate one of the key reasons why your audience should act positively on your call to action, you need to come up with an opening.

This is like an appetizer to get them engaged in what you are about to say. Asking them a pertinent question, or making a strong statement designed to seize their attention are just two possible ways of achieving this. The introduction should be relatively brief. You want to grab their attentiveness, and give them a quick overview of what you are going to explain them.

You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't commit to memory the body of your speech. Instead, remember the stories you are going to tell and the transitions you are going to use to move from one to the next. This will give your persuasive speech a realistic flow and alleviate you from anxiety about memorizing exact phrase.

Draft your first draft in 30 minutes. Perform it out loud and or in your head a dozen times. Each time, you will change it trying to convert your ideas into language your audience will hear and understand. Do this and your persuasive speech will wow them.

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